Meta Business Suite Analysis
Conducted an in-depth analysis of Nature's Oasis's social media metrics and engagement data across the last two years, meticulously examining various key performance indicators (KPIs) such as follower growth, reach, impressions, click-through rates, and audience demographics. This comprehensive analysis provided valuable insights into the company's online presence, brand awareness, and customer interactions on popular social platforms.
Business Goal: Develop social media presence on Facebook and Instagram for third location of natural foods chain based on the performance of existing locations.
Project Overview
During the 2023 Fall semester, I had the opportunity to collaborate with Nature's Oasis, a well-established and thriving natural foods grocer, on a project that involved conducting an in-depth analysis of their social media metrics and engagement data across the last two years. With Nature's Oasis actively pursuing plans to expand their operations and open a third physical location, they recognized the importance of leveraging data-driven insights to inform their strategic approach to this significant business endeavor.
To support their expansion goals, Nature's Oasis sought to focus their efforts early on by obtaining a comprehensive set of recommendations tailored to their unique circumstances and target market. To accomplish this objective, I meticulously crafted a detailed plan that centered around the development of an insightful slide deck presentation. This presentation would encapsulate the key findings derived from the extensive social media analysis, highlighting critical trends, patterns, and areas of opportunity.
My Responsibilities
Familiarize With Company
To start, I familiarized myself with Nature's Oasis's offerings and researched and analyzed their social media data meticulously.
These key steps of internal learning, gaining a comprehensive understanding of their products and services, as well as conducting an in-depth analysis of their social media metrics and engagement data, laid the groundwork for a thorough meta-analysis. By immersing myself in the company's operations and delving into their digital presence, I was able to establish a solid foundation for identifying meaningful insights and formulating strategic recommendations tailored to their specific needs and objectives.
Create Recommendations
The next part after thoroughly reviewing Nature's Oasis's offerings and analyzing their social media data was to locate specific areas that needed improvement or optimization.
After researching and doing a meticulous examination of the data, I was able to identify key areas that needed further analysis and recommendations. This involved pinpointing opportunities to enhance their social media presence, increase engagement rates, improve content strategy, and better align their digital efforts with their business goals and target audience. With these critical areas identified, I began formulating data-driven recommendations tailored to Nature's Oasis's unique circumstances, aimed at driving tangible improvements and supporting their expansion plans.
Present Final Results
The final part of the process was to compile the data that was collected and analyze it, presenting the findings and recommendations in a slide deck presentation. This presentation was delivered to the Nature's Oasis team, who were excited to gain insights from the extensive research and analysis conducted.
The team found the data-driven findings and recommendations highly valuable, as they provided a clear roadmap to guide their efforts going forward, particularly in terms of their marketing strategy for the existing locations as well as the planned new location.
My Tools
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Meta Business Suite
Utilizing Meta Business Suite's advanced analytical capabilities, I reviewed and compiled multiple years of data encompassing various metrics and insights from Nature's Oasis's social media presence across both their existing locations.
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Basecamp
Basecamp provided a centralized platform for our audit team to collaborate, store findings, and share files during the multi-week project.
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Google Slides
Leveraging Google Slides, I created visual presentations to easily communicate audit results and recommendations with impactful charts.
My Results
