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Projects
SEO Audit
Performed a comprehensive search engine optimization audit to identify opportunities to improve organic search visibility for core service keywords relevant to the IT support services provided by IT Support Specialists, carefully analyzing various on-page and off-page factors affecting the website's ability to rank well in search engine results.
Meta Business Suite Analysis
Conducted an in-depth analysis of Nature's Oasis's social media metrics and engagement data across the last two years, meticulously examining various key performance indicators (KPIs) such as follower growth, reach, impressions, click-through rates, and audience demographics. This comprehensive analysis provided valuable insights into the company's online presence, brand awareness, and customer interactions on popular social platforms.
Website Redesign
Conducted a comprehensive analysis of the current websites status, structure, user experience and content in order to find areas fit for optimization. While doing the redesign of the website I kept in mind what and who IT Support Specialists are that way the website will best demonstrate their services and help with any SEO.
Organic Social Strategy
Created a organic social media strategy to enhance IT Support Specialists' online presence and engagement. This organic social strategy was aimed at leveraging all social media channels to increase brand awareness, drive website traffic, and support the SEO efforts.
Paid Social Campaign
Developed a focused meta campaign for The Tea Lab, targeting a specific target audience. The campaign used keywords that were highly relevant to the new tea product that was being promoted, as well as general tea keywords. All keywords were selected to help the reach of the ad to capture the interest of a wider, more specific audience that would be an ideal fit for the product.